Mabry, born out of the creative furnace of Los Angeles in 2014, was originally conceived for the renowned apparel empire, Nasty Gal. Its genesis pays homage to the incomparable funk artist Betty Davis, whose revolutionary music echoes through generations. Inspired by her eponymous 1975 album, Mabry transcends mere typography; it embodies a cultural legacy. Formerly known as NG Grotesque, Mabry represents a synthesis of fashion and funk, a testament to the enduring influence of Davis' avant-garde spirit. In the dynamic landscape of fashion branding, Mabry stands as a beacon of innovation, seamlessly blending retro vibes with contemporary flair. Its legacy echoes the rebellious energy and unapologetic style of its muse, Betty Davis, immortalizing her essence in every curve and contour.=============================
Crafted with finesse in the heart of Los Angeles in 2014, Mabry was originally envisioned for the illustrious fashion titan, Nasty Gal. Paying homage to the legendary funk sensation, Betty Davis, Mabry transcends its typographic roots to embody a cultural zeitgeist. Formerly dubbed NG Grotesque, Mabry symbolizes a fusion of fashion and funk, echoing the pioneering spirit of Davis' iconic 1975 album. In the realm of brand identity, Mabry emerges as a beacon of innovation, seamlessly blending vintage aesthetics with contemporary panache. Its legacy channels the audacious charisma and timeless allure of its muse, Betty Davis, etching her indelible imprint in every stroke and serif.
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